Businesses and organizations can create or maintain a competitive advantage by establishing a mobile presence. Capitalizing on the smartphone's capabilities creates distinct opportunities for Mobile Applications

Consider these advantages:

• Smartphones offer the features of a personal computer that you hold in your hand. Most users have their cell phone with them at all times.
• Connectivity – 3G provides an "always on" connection to the internet. Built-in Wi-Fi extends the capability to deal with large amounts of information.
• Mobile Web – Web sites developed for smartphones provide the same rich experience for the user as web sites accessed from a PC. The Apple iPhone™ represents 50% of all smartphone web traffic in the U.S.
• Multimedia – there are now over 10 million mobile phone subscribers in the U.S. accessing mobile video content each month.
• Mobile Applications – most smartphone manufacturers provide a rich development environment for creating applications that run on their devices. For example, Apple’s iTunes App Store offers over 40,000 applications available for their iPhone and iPod Touch devices.