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| The Market |
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The growth of wireless devices is transforming our society. It is estimated that there are 241 million mobile phone users in the United States. This represents approximately 80% per capita mobile phone penetration. According to industry estimates, mobile phone penetration will reach 100% in the U.S. by 2013.
Smartphones are playing a significant part in this growth. A Smartphone is a mobile phone offering advanced capabilities such as multimedia playback, email, web browsing, GPS positioning, digital camera and more. U.S. sales of smartphones grew by 23% in the last quarter of 2008 and 20% in the first quarter of 2009.The premier example is the Apple iPhone™ . With the average price of smartphones dropping, they will continue to make up a large part of the overall market
Smartphone adoption creates a significant opportunity for content providers. Businesses can increase sales, improve customer service and streamline operations. Organizations can reach out to their communities, grow their membership, and give a strong push to realization of goals. |
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